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Case Study from the Headlines: BOEING
James McNerney, Chairman/CEOBoeing CorporationDear Mr. McNerney,Do you sometimes feel like the last to know? Like people won’t tell you what's really going on? Like transparency is demanded of you, but...
View ArticleBackground on This Blog(ger)
Before I post my next Prediction Markets case study, I thought I'd offer an overview of this blog, its objective, and its author.WHO I AM:I'm a Marketing professional who got hooked on Prediction...
View ArticleThis Blog is Moving and Expanding
This blog is in the process of moving to a new location. Why? It's joining a broader site focused on my consulting business. I offer services in Prediction Markets as well as Strategic Marketing and...
View ArticleThe Cost of Not Doing
In my quest to write hypothetical case studies on companies & organizations that need Prediction Markets, I've admittedly missed many easy opportunities. Just a quick mental scan of this summer's...
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Back to Boeing
In June, I wrote my first hypothetical Prediction Market case study, featuring Boeing and its beleaguered 787. Establishing a theme for subsequent blog posts, I posed the question: What might be...
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